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Hair virginity influencer activation

We created a brand activation that brings awareness to the launch of Hair Virginity’s new line of wigs in a way that will be amplified by influencers across social media. In addition we developed additional content that can be used outside of the activation across social media

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Objectives

  • Increase awareness of Hair Virginity

  • Generate earned media value via influencer engagement

  • Demonstrate versality of the product for various scenarios

The idea

we created an exclusive influencer Spa Day Retreat to celebrate the launch of Hair Virginity’s new Headband wigs.

 

The retreat gave our influencers the opportunity to try on the new wigs and see how easy they were to install. They also were able to test out the quality and versatility while using the spa facilities.

 

The retreat also worked as a backdrop to produce a promo video for a social media campaign using one of our influencers.

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social media coverage

In total 12 influencers attended.

 

 

Combined Reach over: 1,626,479

 

 

45% above target

event delivery

  • Welcome intro dinner

  • Hair styling

  • Branding all around the Spa

  • Hair Virginity dressing gowns

  • Secured sponsorship for goodie bags which were given at the end

  • Created promo video to be used on social media along with images which can be used for OOH campaign

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