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Landing brand deals isn’t just about having a big following. Brands are increasingly looking for creators who understand their audience, make strong content and can deliver on a brief without losing what makes their content feel authentic. So if you want to increase your chances of getting paid partnerships, here are the areas worth focusing on. 1. Make it obvious what your content is about A brand should be able to land on your profile and quickly understand: what you create

Influencer marketing is no longer just about finding creators with large followings. For brands, the right agency should help shape the strategy, find the right talent, manage the campaign and make sure the activity actually supports the wider marketing objective. So what should you look for? Start with strategy A good influencer marketing agency should first understand: who you’re trying to reach what you want the campaign to achieve where creators fit within the wider marke

Creator marketing is no longer a single channel with one clear job. A short video filmed in someone’s kitchen might be used as a paid ad, posted on a creator’s TikTok, added to a product page, sent in an email, or all of the above. That flexibility is useful, but it has also blurred two terms that brands often treat as interchangeable: UGC and influencer marketing. They can look similar on the surface. Both involve creators. Both can feel more natural than polished brand cont

Reach Talent Agency, took a strategic shift in its business model, announcing a partnership with global promoter Live Nation to produce a headline live event for the MOBO-nominated In My Opinion podcast. The event, taking place on September 6th at EartH Hackney Theatre, marks RTA’s evolution from a boutique talent management firm into a vertically integrated media powerhouse. By facilitating the move from digital IP to a major ticketed live event, RTA is demonstrating a new..

Influencer marketing is evolving. It's no longer enough to send products to creators and hope for the best. The brands seeing the greatest success today are treating creator marketing as a strategic marketing channel rather than a one-off campaign. A successful influencer marketing strategy starts long before you choose a creator. Start with your business objective Before thinking about creators or platforms, define what success looks like. Are you trying to: Launch a new pro